Mitra Mas Investama (MMI), a mining company, partnered with Alkemistri to develop its logo and corporate identity. The objective was to create a visual identity that reflects the strength and essence of MMI’s role in the mining industry. The design symbolizes the journey of raw materials—from deep within the earth to their transformative impact across diverse sectors of the economy.

The visual identity draws inspiration from the layered structure of soil, represented through interlocking geometric forms that symbolize resilience and continuity. At the center lies a hollow space, representing MMI’s core assets: valuable minerals like nickel, coal, and other strategic resources. The bold structure and vibrant colors reflect the company’s solid foundation and its commitment to driving sustainable growth within the mining ecosystem.