To mark its 35th anniversary, Monas Permata Persada—the official distributor of Jembo Cable products—partnered with Alkemistri to refresh its brand identity. We were tasked with redesigning the logo and revamping the corporate stationery to better reflect the company’s growth and long-standing presence in the cable distribution industry.
The new logo features a bold and modern interpretation of the letter “M”, designed to resemble an infinity symbol—a representation of continuity, strength, and sustainability. Using the brand’s core colors, red and blue, the design symbolizes the company’s commitment to longevity and its role in delivering quality cable solutions for generations to come. The result is a refreshed identity that remains rooted in legacy while looking confidently toward the future.