With a legacy as one of Indonesia’s first international language schools, ILP has long been trusted for its diverse offerings—from English and Mandarin to Bahasa Indonesia—across 46 branches nationwide.

To strengthen its relevance in a competitive market, ILP partnered with Alkemistri to refresh the brand’s voice and energy. We developed a bold, empowering campaign theme: “Speak Away”, reflecting confidence, freedom, and global readiness. The updated brand expression came to life through a vibrant visual system and a suite of communication tools—including brochures, print and radio ads, and a TV commercial—each crafted to inspire connection and spark curiosity across age.

On digital platforms, a redesigned website brought clarity to ILP’s wide range of programs, making the user experience more intuitive and appealing for both students and parents.