Hug Me Tite is a handcrafted brand dedicated to creating thoughtful products for new moms and their little ones—from baby slings and nursing covers to lovingly made hair accessories. Alkemistri was entrusted with developing a brand identity and packaging system that captures the warmth, care, and creativity at the heart of Hug Me Tite.

The logo was designed with a playful yet nurturing tone, combining soft, rounded letterforms with a stylized figure in the letter “T”—symbolizing a loving embrace between parent and child.

To reflect the brand’s personal touch, we created a series of custom packaging structures tailored to each product type. The pastel color palette, heart-shaped windows, and floral patterns work together to express gentleness, femininity, and joyful beginnings—resonating with both new mothers and gift buyers.