As a branding project by Alkemistri for Viroteq, this collaboration reimagines a legacy brand for its next chapter of growth. Founded in Jakarta in 1980, Viroteq has long been recognized as a pioneering force in the premium textile industry, producing exceptional fabrics that unite technological innovation with timeless elegance. With over four decades of expertise across automotive textiles, refined home furnishings, and high-performance outdoor fabrics, the brand stands for precision, durability, and sophisticated design. Through the creation of a renewed logo, a strategically crafted website, and thoughtfully designed brand apparel, Alkemistri translates Viroteq’s heritage into a modern, cohesive identity, thus positioning the company with renewed clarity, confidence, and relevance for the future.