UOB Golden Ticket 2 marked the second installment of UOB Bank’s savings-based reward program — designed to recognize and reward customers based on their savings growth. This series placed a strong emphasis on luxurious, aspirational prizes, reinforcing UOB’s positioning as a premium banking experience.

To bring this campaign to life, Alkemistri developed a beach festival-inspired visual concept, blending vibrant, sun-soaked tones with elements of celebration and indulgence — a perfect metaphor for the extravagant rewards awaiting participants.

The key visual served as the campaign’s anchor and was adapted across a wide range of touchpoints, including billboards, ATM screens, newspaper ads, tent cards, posters, banners, and digital email blasts. Every element was crafted to evoke excitement, exclusivity, and a sense of festive anticipation — aligning with the campaign’s core message of “saving meets celebration.”