United Overseas Bank (UOB), a leading regional bank rooted in Southeast Asia, values deep cultural connections with the communities it serves. In Indonesia, where UOB focuses on retail and SME banking, this connection is especially important.

For the 2015 UOB Corporate Calendar, Alkemistri developed a concept that honors Indonesian heritage through 12 traditional children’s games—each chosen for the values it reflects: teamwork, leadership, strategy, and collaboration.

Blending nostalgic charm with thoughtful storytelling, the calendar goes beyond function to become a cultural narrative. The clean, modern design highlights both UOB’s brand values and its commitment to community.