In October 2015, Alkemistri was entrusted to elevate Expedition’s brand presence on social media—starting with a focused campaign on Instagram. Over a span of just 10 months, the account organically grew to over 14,000 followers, with each post averaging 350 likes—a strong engagement rate for the category.

The campaign’s success was rooted in content strategy. Working from curated monthly themes, Alkemistri designed a storytelling approach that brought the brand closer to its audiences. We activated a wide range of communities and personalities—from DJs, MMA fighters, and pilots, to tattoo artists, athletes, and passionate collectors—strategically chosen for their relevance and credibility