To mark its entry into the instant food category, Forisa launched La Pasta—a quick, flavorful instant spaghetti made with quality ingredients.

Alkemistri was appointed to design the logo and packaging, drawing from the richness of Italian cuisine. The visual identity incorporates the Italian tricolour and clean white framing for clarity and brand recall.

Distinct color schemes—black for Spicy Barbeque and red-orange for Cheese Bolognese—reflect each variant’s bold flavor. Paired with appetizing food visuals and a “Quick & Easy in 4 Minutes” badge, the design emphasizes both convenience and taste.