




Jembo Cable’s new logo, crafted by Alkemistri, reflects a bold step forward in the company’s brand evolution. With a fresh, modern aesthetic, the new identity encapsulates Jembo Cable’s vision, mission, and core values — a visual representation of its unwavering commitment to innovation, industry leadership, and excellence in quality and customer satisfaction. While the design introduces a contemporary appeal, it thoughtfully preserves key visual elements that resonate with the brand’s legacy, ensuring both relevance and continuity.
The new identity was rolled out progressively across digital and physical touchpoints — including the website, social media, marketing collateral, and product packaging — beginning April 17, 2024. The official unveiling on July 17, 2024, marks the culmination of this strategic transition. More than a visual update, this rebranding signifies Jembo Cable’s ongoing transformation and dedication to long-term sustainability — reflecting a forward-thinking approach that embraces environmental, economic, and social responsibility.