UOB Hujan Hadiah is one of UOB Bank’s flagship savings programs, designed to reward customers with a range of attractive prizes. The core message: the more you save, the more rewards you receive.

To bring this message to life, Alkemistri developed a striking visual concept featuring an imaginative scene where gifts appear to overflow directly from a bank statement book — turning a mundane financial document into a symbol of abundance and surprise.

The creative approach was intentionally clean, playful, and memorable, ensuring high visibility and instant understanding. This visual metaphor reinforced the idea of saving as a rewarding habit while keeping the design accessible and appealing to a broad audience.