Produced by Fonterra Brands Indonesia — a global leader in dairy innovation — Boneeto is a high-calcium milk formulated specifically for growing children. Backed by Fonterra’s expertise in over 140 countries and its commanding presence in the global dairy market, Boneeto delivers not just nutrition, but trust.

Alkemistri was appointed to refresh the packaging design for both the UHT and powdered milk lines. With children as the core target audience, we created a dynamic and engaging character-led visual to build emotional connection and shelf recognition. Nutritional benefits were strategically placed for maximum clarity, ensuring parents could quickly grasp the product’s high-calcium content and 25 essential nutrients. The result: packaging that’s not only playful and approachable for kids, but informative and trustworthy for parents.