Exatel is a new internet service provider aiming to serve a wide and diverse audience. We were entrusted with building the brand from the ground up—starting with the brand name, logo, and a full set of brand assets including stationery and visual identity. The name “Exatel” is derived from a combination of Exabyte and Telecommunication, reflecting the brand’s ambition to deliver fast, high-capacity internet solutions for everyday users.
The logo features a stylized letter “E”, inspired by the word Exabyte, paired with dynamic curved lines that symbolize signal waves—communicating speed, connection, and digital flow. The gradient color palette enhances the brand’s modern and approachable image, while the clean typography reinforces its reliability and professionalism. Together, these elements position Exatel as a fresh, forward-thinking ISP ready to meet the growing demands of today’s connected world.