Alkemistri has developed a strategic social media presence for Duta Hino that goes beyond product communication. The project is designed to strengthen the company’s corporate image while opening a clear window into its internal culture—highlighting values, people, and the working environment behind the brand. Through consistent storytelling and thoughtful visual direction, Duta Hino’s social media platforms serve not only as a channel for bus and truck product communication, but also as an employer branding tool that supports HR recruitment by positioning the company as a credible, people-centered, and attractive place to work.