Brewed by PT. Bali Hai Brewery Indonesia, El Diablo boasts a medium-high ABV and a bold legacy of international acclaim — including honors from the World Beer Awards. It’s a brew that embodies quality, intensity, and unmistakable character.

To elevate its market presence and resonate deeper with its target audience, Alkemistri was entrusted with a full-scale rebranding strategy. At the heart of the campaign was the powerful tagline: “The Taste Runs Deep.”

Through immersive visuals and premium point-of-sale design, we crafted a look that mirrors the beer’s bold character. Dark, textured backgrounds and golden accents embody the depth of flavor and premium craftsmanship. Every design element was meticulously chosen to reflect strength, attitude, and authenticity.