Expedition Timepiece entrusted Alkemistri with crafting a series of high-quality Reels tailored to the evolving tastes of new generations. After years of managing the brand’s social media presence, Alkemistri shifted the content strategy from community-driven collaborations with Instagram personalities to a more product-focused approach. This change strategically highlighted the timepieces, allowing the audience to connect with the product on a deeper level.
The results were striking. By emphasizing the unique features of each product, the revamped Reels strategy not only enhanced engagement but also fueled significant organic growth. Expedition Timepiece’s Instagram account surged, reaching over 70,000 followers—a testament to the effectiveness of a data-driven, audience-aligned content strategy that placed the brand’s products front and center in a visually compelling way.