UOB Movie Experience was launched as part of UOB Indonesia’s credit card program, designed to boost card usage and attract new cardholders. The campaign offered a straightforward and appealing incentive: exchange your UOB credit card receipt for a free movie ticket at one of Indonesia’s leading cinema chains.

To communicate this benefit clearly and effectively, Alkemistri developed a clean, relatable key visual featuring a couple at a familiar box office scene — instantly recognizable and emotionally resonant for the target audience. The storytelling was kept simple, focusing on the ease and reward of the transaction.

The campaign visual was adapted across multiple channels — from print and in-mall displays to digital and cinema media. With its strong visual clarity and relatable concept, the campaign quickly gained traction, successfully reaching UOB’s first redemption target within just one month.