UOB Golden Ticket 3 marks the third installment of UOB Bank’s savings-based instant reward program, where customers receive prizes based on their savings value. In this series, the spotlight was on the most coveted reward yet — gold bars, symbolizing wealth, prestige, and tangible value.

Continuing our creative partnership with UOB, Alkemistri developed the key visual for the third consecutive campaign. Drawing inspiration from the opulence of Arabian Nights, the concept brought a sense of mystery, richness, and grandeur — perfectly aligning with the theme of gold and luxury.

The campaign visual was brought to life across a full suite of touchpoints, including billboards, ATM screens, newspaper ads, tent cards, posters, banners, and email blasts. With its vibrant storytelling and aspirational tone, the campaign elevated the perception of the reward and reinforced UOB’s premium positioning in the market.