Sekolah Pelita Harapan (SPH) is a leading International Christian School Group with five campuses across Greater Jakarta. To announce the launch of its new Transition Campus at SPH Pluit Village and the expansion of class offerings, Alkemistri developed a compelling three-part print campaign. Each ad was crafted to reflect one of SPH’s core educational pillars:
• A passion for true knowledge
• Skills to restore the world
• And a perspective shaped through God’s eyes

With clean visual storytelling and thoughtful imagery, the campaign was designed to inspire trust and resonate emotionally with parents and prospective students—positioning SPH not just as an academic institution, but as a nurturing environment for holistic growth and lifelong purpose.