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UOB

Movie Experience

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UOB Movie Experience is a credit card program from Bank UOB Indonesia aimed to increase credit card usage and acquiring new card holders. The campaign promotes a simple procedure of exchanging UOB credit card receipt for a free movie ticket in Indonesia’s leading cinema chain.

Alkemistri created a simple visual of a couple exchanging their receipt at the familiar box office scene of the cinema chain. This visual is implemented in various media and has quickly gained popularity and achieved UOB’s first redeem target within one month.