El Diablo is a high quality beer with a medium high grade produced by PT. Bali Hai Brewery Indonesia. The company now produces its own brands and has won many international awards, including the World Beer Awards. 

The project were rebranding strategy and campaign program for El Diablo Beer product. The main tagline was “Runs Deep” with details visualization for the POS promotional media. The goal was to cultivate and strengthen the product images as strong and bold beer product.